Adworld - Adworld Ezine 21st November

Core Media Launches Educational & Training Offering

Core Media has launched a new educational offering called Core Knowledge which will offer a range of training courses for advertisers, media owners, advertising agencies and anyone using digital platforms.

Boys and Girls Win Topaz Account

Boys and Girls has picked up the creative account for Topaz. The creative account was previously handled by Target McConnells.

New Date Set for Mobile Marketing Awards

Following lengthy conversations with the mobile marketing industry, including media agencies, mobile specialists as well partners, the organisers of the Mobile Marketing Awards have taken a decision to move the event to Thursday February 26th 2015.

Chemistry Wins Big at Love Radio Awards

Chemistry was the runaway winner at this year's Love Radio Awards which were held in the Ballsbridge Hotel last Friday night. The Dublin agency picked up a total of eight awards including five gold awards, one silver and two bronze.

Budweiser First to Use dPods in Train Stations

Budweiser's latest ooh campaign includes a media first as it is the first campaign to run on Commuter Squares and Commuter dPods at Irish Rail and DART stations.

McCannBlue Makes Two Key Appointments

McCannBlue has made a number of key appointments to the agency including Laurence Keogh to the position of senior writer and Andrew Murray as head of social media.

An Post to Host Business Planning Breakfast Seminar

After years of austerity, the Irish economy is predicted to turn a corner in 2015, offering exciting opportunities for businesses. But do you know how to take full advantage of them?

Ad of the Week: Prepare to Launch - Cawley Nea\TBWA

BMW Ireland announces the release of a new brand campaign for the Irish market. ‘Prepare to launch' a cinematic 60 second and 30 second TV spot will air for the first time on Monday (November 10^th)

AAI Toolkit Video: Maximising Technology and Channels

In this week's AAI Toolkit video series, Sarah Clohessy from Wide Eye Media concludes her talk about using media creatively to drive a positive return on investment.

Insight of the Week: Coffee Lovers

We are a nation of coffee and tea lovers and the latest Kantar Media TGI Ireland survey shows that 28% of coffee shop visitors are in fact heavy users of coffee shops.