RTÉ Media Sales - Digital, in collaboration with AIB and Starcom has rolled out a new digital video format, the ‘Ad Selector' on the RTÉ Player, for the ‘AIB GAA Senior Football Championship - Sponsorship' campaign.
Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media' spend, have once again shown a positive increase in the first half of 2015 with spend increasing by 4%.
The digital sales agency i-Believe has added CBG.ie and MenuPages.ie to its client list. i-Believe will now sell high impact display, video, mobile and native solutions across the two sites.
Ireland's biggest brands are putting it up to their international counterparts in the latest edition of the Checkout Top 100 Brands, produced by Checkout magazine in association with Nielsen.
Littlewoods Ireland has launched its new Autumn/Winter campaign and this time around it marks the TV advertising debut of renowned Irish photographer Barry McCall who directed the ad.
With political campaigns in full swing in the UK and a General Election in Ireland due within the next eight months, it seems that politics and public affairs seem to be on everyone's radar as of late.
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