Adworld - Adworld Ezine 21st March

Media Awards 2014 Shortlist Published

The shortlist for this year’s Media Awards 2014 has been published following several weeks of judging and deliberations by a panel of expert judges.

Cawley Nea Wins Bank of Ireland Account

Cawley Nea\TBWA has won the creative account for Bank of Ireland following a pitch involving some of the top agencies in the country.

Sunday Times Launches New Irish App

The Sunday Times Ireland has launched a new tablet App which will make the Irish edition, including all magazines, available in digital format for the first time.

Boys and Girls Pick up an Addy

Boys and Girls has won a Grand Prix award at the annual Addy Awards for its "Be Extraordinary" campaign for Digicel.

Rothco to Launch New Creative Data Agency

Rothco is to launch a new stand-alone agency that will offer brands the opportunity to unlock the potential of their existing data and use it to inform creative and strategic decision making.

New Speakers Lined up for AR Marketing Conference

Four additional speakers have been lined up for Europe's inaugural Augmented Reality Marketing Conference which takes place on April 15^th in the Guinness Storehouse.

Insight of the Week: Money - Conscious Adults

If Irish consumers have learned anything over the past few years, it's an ability to save up for something rather than splashing the cash on a credit card.