Adworld - Adworld Ezine 10th May

Core Media Group Acquires Shanley Media Solutions

Core Media Group has acquired media buying agency Shanley Media Solutions for an undisclosed sum. With combined billings in excess of €160m a year, this strengthens Core Media's position as the largest media buyer in the Irish market.

Ignition Wins Agency of the Year at An Post DM Awards

Ignition - Integrated Ideas People won the Agency of the Year at the An Post Integrated Direct Marketing Awards which were held in the Mansion House last night.

Social Media Influences Female Purchasing Decisions

Social media has a major impact on the purchasing decisions of 77% of Irish females according to new research carried out by iReach.

CBS Introduces New Flexible Digital Ratecard

CBS Outdoor Ireland has launched a flexible rate card for their premium digital network. The introduction of the flexible rate card marks a new departure in the way Out-of-Home sector in Ireland sells its inventory.

AAI Seminar on Brand Safety Online

Brand Safety Online is the theme of the next AAI Tuesday Nuts and Bolts of Advertising seminar which will be held on Tuesday May 21^st in the offices of Core Media on Sir John Rogerson's Quay.

Insight of the Week: Stressed Out of Our Minds

This is a subject close to Adworld.ie's heart - stress. Yes, we know all about it, especially on a Friday afternoon as we try to make a dash for the door.