Adworld - Adworld Ezine 12th December

The consumption of Video-on-Demand (VOD) is becoming a daily activity for many Irish adults according to new research published by IAB Ireland as media organisations ramp up their VOD offerings.

TV3’s Red Rock Embarks on New Campaign

The much anticipated TV3 soap Red Rock will air its first ad campaign tonight during an ad break on Coronation Street.

JCDecaux Launches Digital Shopping Network

JCDecaux Ireland has started the roll out of a national digital retail advertising network in St Stephens Green Shopping Centre.

Spending on Christmas Gifts to Rise Again in 2014

Irish consumers are planning to spend an average of €125 on their ‘significant other' this Christmas, according to a nationwide survey of over 1,000 adults commissioned by DoneDeal.ie.

First Irish Students Graduate with Sponsorship Diplomas

Ten Irish students out of a total of 52 from around Europehave graduated with the highly regarded ESA Diploma, the only dedicated sponsorship academic course within the growing €26 billion European sponsorship market.

AAI Video Toolkit Series with Dylan Cotter

In the latest AAI video Toolkit series, Dylan Cotter, Creative Director of Irish International concludes his Q & A session and answers the following questions in relation to the role of creativity in generating a return on marketing investment.

Ad of the Week: Three Perfect Surprise - Boys and Girls

Three's new Christmas TV commercial, ‘The Perfect Surprise' is an ode to the great lengths that Irish people go to in the lead up to Christmas, in an attempt to find the Perfect Surprise for loved ones.

Insight of the Week: Strategic Savers and Convenience Kings/Queens

Shoppers are more varied and sophisticated in their purchasing behaviour than ever before, meaning FMCG marketers must engage them with relevant and targeted messages.

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