Adworld - Adworld Ezine 6th March

81% of Commuters See Outdoor Advertising Says Research

New research, released by Exterion Media Ireland, outlines the activities, thoughts and moods of Irish people as they go about their daily journeys.

Media Awards 2015: Seven Days to Deadline Day

There's less than a week to go to the deadline date for entries to this year's Media Awards 2015. The extended deadline is next Friday, March 13^th at 6pm.

Bloom Takes Off with CityJet

The Dublin-based creative agency Bloom has picked up the CityJet account business following a recent presentation of concepts to the airline's marketing department.

Gemma Teeling Wins IAPI Doyenne Award

Gemma Teeling, an account director with PHD Ireland is this year's winner of the IAPI Doyenne Award while Aoibhin Lennon, client director with MediaVest picked up the Rising Star Award.

RTÉ Launches International Version of Player

RTÉ has launched a new global online Irish television service for international audiences.

Electric Media Adds MyKidsTime.ie to Portfolio

Electric Media, the digital sales house, has added MyKidsTime.ie, the Irish site which specialises in practical tips and ideas for parents, to its portfolio of digital brands.

Coke Undergoes Major Marketing Rethink on Brands

In one of the most significant marketing shake-ups in recent years, Coca-Cola's European division will no longer treat its four Coke variants - Coca Cola, Diet Coke, Coca Cola Life and Coca Cola Zero - as separate brands.

Morgan to Deliver Challenger Thinking Seminar

The evolution of "challenger thinking" and how it can enable ambitious brands of all shapes and sizes to succeed will be the topic of the forthcoming Marketing Society seminar.

IAB Connect to Focus on Content Marketing

With content marketing looming large on the agenda of many Irish marketing departments, this year's IAB Connect conference will focus on the theme of "Content: Creation, Curation and Amplification".

AAI to Celebrate Original Sin

Paul Kelders, the founder of Dublin marketing agency jump! Innovation is the keynote speaker at the next AAI Toolkit seminar which takes place of March 24^th.