Adworld - Adworld Ezine 30th May

Chemistry Strengthens Senior Management Team

The Dublin-based agency Chemisty has made a number of senior appointments to its management team. Dee Gunning has been appointed as the agency's client service director.

Irish SMEs Need to Improve Social Media Skills

Some 55% of Irish SMEs view their social media performance as average or poor, while 37% plan to increase social media investment in the next 12 months according to a survey.

Leinster to Use Apple’s iBeacon for Home Games

In what is a first for an Irish sports club, Leinster Rugby has teamed up with XtremePush, the mobile marketing solutions provider, to deploy Apple's iBeacon technology in the RDS Stadium.

UTV to Host Briefing for Independent Production Sector

As the countdown to the launch of UTV's new channel gathers momentum in the run up to January 2015, the new station is to host a briefing session for the independent production sector on June 19^th.

Taste of Dublin/Adworld.ie Winners

Adworld.ie was inundated with entries for our Taste of Dublin competition and many thanks to the hundreds that entered it.

Garret O’Beirne Joins Omnicom Board

Garret O'Beirne has been appointed to the board of Omnicom Media Group Ireland.

Fight Club Becomes Fright Club

Digital agency eightytwenty, which is part of Havas, was behind a clever prank on unsuspecting punters in the run up to the launch of the Jameson Cult Film Club screening of Fight Club.

NFC Meets QR in NI OOH Campaign

In a media first for Northern Ireland, Danske Bank has launched a new Paym app using both Near Field Communications (NFC) and QR-enabled Adshel bus shelter advertising in attempt to reach customers on the move.

Smart Marketing Winners to Discuss their Campaigns

Some of the winners from the recent An Post Smart Marketing Awards will be on hand to discuss their entries at a breakfast seminar which An Post is hosting next Thursday, June 5^th, in the Westbury Hotel.