Adworld - Adworld Ezine 15th February

Digital to Drive Ad Growth in 2013 Says Core Media

The Irish advertising market will continue to remain difficult in 2013 according to forecasts by Core Media.

Media Awards 2013: Countdown to Closing Date

The clock is ticking and there is now less than two weeks to until the closing date for entries to the Media Awards 2013.

RTÉ Rolls Out First “On Pause” Ad

Unilever Ireland, Mindshare and RTÉ have scored a digital first by creating Ireland's ever live "on-pause" advertising campaign on the broadcaster's RTÉ Player.

Daily Titles Make Bounce Back in JNRS

The latest batch of figures from the JNRS for 2012, show that most daily newspapers boosted their readership figures while the cut-throat Sunday market continued to be difficult.

IAPI Launches New Pitching Guidelines

IAPI has launched new guidelines covering the often thorny issue of pitching for new accounts.

Continu reading...

Voting Open for Indo Digital Grand Prix Final

Voting for the final of the Independent Digital Grand Prix Awards is now open. The closing date for voting is February 25^th.

New Report Analyses Shoppers Habits

CBS Outdoor Ireland and PML Group have launched "The Digital Effect" a collaborative research study that provides insights into the digital Out of Home shopper in two of Ireland's top shopping centres.

IAPI Launches New Training Courses

IAPI is running a series of training courses for agency staff in all disciplines and levels, aimed at enhancing their individual careers by setting benchmarks for best practice across the advertising, media and marketing communications professions.

NNI Press Awards Set for March 14th

The judging process for this year's NNI Press Ad of the Year Awards has now been completed. The Awards will take place in the Mansion House on Thursday March 14^th.

TABs Table Quiz Set for March 7th

The TABs table quiz is returning this year and will be held on March 7^th Diceys Bar in the Russell Court Hotel on Harcourt Street, Dublin.

Insight of the Week: HMV KO’d

The demise of HMV is one in a long line of casualties among major high street retailers and suggests that the web is more powerful than ever in retail and the music business.