Although print readership and circulation of most daily and weekly newspapers remains under pressure almost 3 million adults in Ireland read their news in print, on a mobile, a desktop or tablet every day.
In what is a first for an Irish bank, AIB has commissioned an hour-long documentary that will be shown on TV3 as part of its ongoing sponsorship of the GAA Club Championships and its ongoing #TheToughest campaign.
IRS+ has appointed Dave Cahill and Karen Doyle as account directors. Cahill joins from TG4 where he was sponsorship manager while Doyle joins from media agency PHD.
Harnessing growth in 2015 is the theme of the next seminar which is being organised by the Marketing Society next week, February 26th in Morrison Hotel.