Adworld - Adworld Ezine 26th April

JCDecaux Strenghten’s Grip on OOH Market

JC Decaux's acquisition of Bravo Outdoor Advertising this week now makes it the single largest player in the Irish market outdoor market and the deal will almost certainly be scrutinized by the Competition Authority according to industry sources.

The Dialogue Network Wins Sage Account

The Dialogue Network has picked up the Sage advertising account from Boys and Girls. Sage is the largest provider of offline and online accounting, CRM and payroll solutions in Ireland with over 40,000 customers throughout the country.

JNLR: The Analysis

Oilbhe Doyle, account director at OMD casts her eye over the lastest JNLR figures.

Media Awards 2013: The Directors Cut

Following on from the first installment of the Media Awards 2013 video, we are now pleased to bring you Media Awards 2013: The Director's Cut.

Millward Brown to Host Digital Breakfast on May 29th

Millward Brown is hosting a breakfast seminar on digital media in the recently opened Marker Hotel in Dublin's docklands on Wednesday May 29^th.

PHD Wins Bravo “Fame” Competition

PHD wins €150,000 worth of outdoor media space for Mondelēz International brand Oreo in addition to station innovation to the value of €5,000 courtesy of Eclipse Media.

98FM Embarks on €500k Ad Campaign

The Communicorp-owned 98FM has launched a new €500,000 advertising campaign to drive the Dublin station's anchor shows, The Ray Foley Show and Dermot & Dave.

An Post Integrated DM Awards: Shortlist Published

The judges for the 2013 An Post Integrated Direct Marketing Awards have spoken and the shortlist of entrants has been drawn up following a lengthy judging process.

Q1 Indo Grand Prix Open for Voting

Voting is open for Q1 of the Independent Digital Grand Prix Awards 2013 and closes next Tuesday.

Direct Debate Seminar to Focus on Customer Loyalty

Customer loyalty will be the first topic up for discussion at a new An Post-backed initiative called Direct Debate which will take place next Wednesday in the Westbury Hotel at 7.30am.

Insight of the Week: Word of Mouth

For the marketer, identifying consumers who are likely to spark interest amongst others in a product area or brand is invaluable to extending the longevity of a campaign and potentially making it go viral.