Adworld - Adworld Ezine November 22nd

Chemistry Wins Irish Cancer Society Creative Account

Chemistry has picked up the creative account for the Irish Cancer Society after a three way pitch between McCannBlue and Persuasion Republic.

Cawley Nea Wins Green Isle Account

Cawley Nea\TBWA has picked up the creative account for Green Isle, the largest supplier of branded and own-brand frozen vegetables in Ireland.

Irish Smartphone Users Find Ads Useful

Some 61% of Irish smartphone users actually find mobile advertising useful while 89% of them actually browse the mobile internet while watching TV.

Channel 4 Offers Irish Advertisers Opt-out

Irish advertisers will be able to buy ads on Channel 4 from the beginning on 2014 after the UK channel announced it would be introducing an opt-out for the Republic of Ireland.

Indo Ready to Roll out its Paywall

Independent News & Media looks set to introduce a trial run of its planned paywall over the coming weeks according to the prospectus that was issued to shareholders this week.

eightytwenty and Mindshare Scoop Sponsorship Awards

Dublin-based agency eightytwenty picked up the Best Use of Digital in Sponsorship Activation for RTE's Dragons' Den at the Irish Sponsorship Awards this week.

Some Places Left for ROMI Seminar on Tuesday

There are still some places left for next week's AAI-hosted seminar which will discuss the "return on marketing investment" (ROMI). The event will take place on Tuesday November 26^th.

Insight of the Week: Charitable Donations

As a nation, we're pretty good when it comes to digging deep to help others. According to Global Humanitarian Assistance, Ireland sits in a respectable fourth place in the global generosity league.