Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. 🏆 👏 https://lnkd.in/e9k35Zx4 #TV #Advertising
Irish Marketing Journal (IMJ)
Book and Periodical Publishing
IMJ, Ireland's leading advertising, marketing and media magazine.
About us
Irish Marketing Journal is Ireland's leading magazine for the marketing, advertising, media and public relations industries. Now in its 38th year and with over 4,800 readers per issue, the magazine is essential reading for industry professionals. IMJ's unrivaled reputation in the marketplace has earned us a number of prestigious awards over the years. The most recent - Winner of Business Magazine and Editor of the Year at the Magazine Ireland Awards 2012 . IMJ previously won the Business Magazine of the Year category in 2006, 2007 and 2010.
- Website
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http://www.adworld.ie
External link for Irish Marketing Journal (IMJ)
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- Dublin 2
- Type
- Privately Held
- Founded
- 1972
- Specialties
- Publishing, Events, and Online Directories
Locations
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Primary
Get directions
Adworld Ventures
63 Leeson Street Lower
Dublin 2, IE
Employees at Irish Marketing Journal (IMJ)
Updates
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Caroline DeCourcy, discusses the changes Talon Ireland is making to its Effectiveness Unit and what advertisers can expect. https://lnkd.in/er7Jb_wH #Advertising #OOH
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Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home - Guinness is abundant on Outdoor this cycle with the return of Summer Drops, now in its third year, running alongside the broader Lovely Day for a Guinness fare. https://lnkd.in/eP2pRQ84 #Marketing #Advertising #OOH
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Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys Superstores, one of the largest retailers of toys in Europe. https://lnkd.in/eAn5FezG #Marketing #Advertising #campaign
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With 3.94m people listening to radio every week in Ireland, radio is enjoying it highest audience levels ever according to the latest JNLR report which was carried out by Ipsos B&A. https://lnkd.in/ec9dxie9 #JNLR #IrishRadio
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The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s tariff’s threats. https://lnkd.in/etcsYY3q #consumerinsights
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Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research writes, Ireland has played a considerable role in developing the so-called attention economy. https://lnkd.in/eTnbtb5n #Advertising #Attention #Economy
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Publicis Dublin has created a new and humorous campaign for a new snack product made by Tayto Snacks. https://lnkd.in/ed853Sk2 #Advertising #Marketing #Campaign
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Industry veteran Ray Sheerin, has set up a new business called Level Pitch that aims to disrupt the traditional agency pitching model with a “streamlined, transparent and more effective way” for companies and brands to select agency partners. https://lnkd.in/eHWmd7mz #LevelPitch #pitching #strategy
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While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves, something that can easily be overlooked by clients and agencies, writes Ronán Jennings, Strategy Director at TBWA\Ireland. https://lnkd.in/exJzStum #Advertising #Marketing