Fresh from its success at Cannes, Rothco would appear to have knocked it out of the park again with its latest global TV ad for Heineken as part of the beer brand's build-up to the Rugby World Cup 2015.
One third of Irish consumers (33%) do their weekly 'main shop' at Tesco, according to the latest "Where We Shop" report from Checkout magazine and Ignite Research.
The GAA has once again teamed up with Specsavers to launch the popular "LookforLonger" competition which centres on identifying GAA clubs in the 32 counties of Ireland from a series of pictorial clues.
Irish Marketing Journal (IMJ) achieved a media first for an Irish trade publication by creating personalised advertising for Independent News & Media (INM).
The Dublin-based Reputations Agency and Reputation Institute has published details of its annual Country Rep Trak study which shows that Ireland is ranked 11th by the general public in terms of its overall reputation.
A new book that focuses on both the legislation relating to advertising, as well as the general advertising codes that are adhered to by the industry, has been published by Bloomsbury.
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