LATEST NEWS
Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves, something that can easily...
FEATURES
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
LATEST APPOINTMENTS
Yvonne Caplice Rejoins Bloom as Managing Partner
Yvonne Caplice has been appointed as managing partner of Bloom Advertising.
Caplice joins the agency...
Ad of the Week
An Post Delivers New Campaign as Part of Brand Reset
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The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company.
A...
