Investment in advertising in most media categories is expected to grow this year with digital once again the dynamo driving the growth according to the latest annual Outlook15 report from Core Media.
With a big rugby weekend about to kick off, the importance of staying properly hydrated is a message that the makers of Deep RiverRock will be keen to impart to those contemplating a long boozy Saturday.
McDonald's has picked up the Grand Prix in this year's Poster Impact Awards, organised by PML Group. The out of home specialist carried out research on the effectiveness of 1,300 outdoor campaigns in 2014.
Core Media has launched its first formal Graduate Recruitment Programme with the aim of hiring ten new graduates from third level colleges around the country.
Liberty Insurance, Electric Ireland and An Post walked away with three of the top awards at the 2014 European Sponsorship Association (ESA) Excellence Awards, which recently took place in London.