Adworld - Adworld Ezine 12th April

Outdoor Industry Prepares for CIE Tender

The Irish outdoor industry is bracing itself for what is likely to be an extremely competitive tendering process for the contract to run CIE's outdoor advertising business which could be worth up to €40m to the winner.

Siobhan Lennon Joins MEC Access

Siobhan Lennon is to head up MEC Access, the new sponsorship, promotions and content division of media agency MEC in Dublin.

Media Awards 2013: The Movie

The Media Awards 2013 was captured on video by the team at Red Carpet TV, the video production arm of the Irish Daily Mail and one of the main sponsors of this year's Awards.

Irish Websites Plan €2m Investment

The Association of Online Publishers (AOP) Ireland says that its members intend to invest in excess of €2m this year in developing their digital properties.

Europe Lags Global Ad Growth

Economic uncertainty in the eurozone, fuelled by struggling member economies, ensured that advertising investment in the region declined in the last quarter of 2012 according to new figures by Nielsen.

Insight of the Week: In Store Freebies

For brands wishing to boost their profile among shoppers, in-store product demonstrations are an ideal way to elicit an immediate purchase decision.

McCarthy to Deliver AAI Brand Strategy Seminar

Rethinking brand strategy and growth is the theme of the forthcoming AAI Nuts & Bolts of Advertising Seminar which will be held in the offices of Core Media on Tuesday April 16^th.